Susanne Lauda
Director, Global Advanced Manufacturing Technology
AGCO Corp

As Director, Global Advanced Manufacturing Technology at AGCO, Susanne represents the business regarding the Enterprise PLM (Product Lifecycle Management) implementation at all global sites. This is an enabler for AGCO’s Design Anywhere Build Anywhere platform strategy because it allows the virtual collaboration between the plants. Expanding on this she also governs projects in other areas of the digital shop floor transformation, including the roll out of an AGCO tailored MES system.


Susanne is therefore one of the main contributors to the global strategy for Manufacturing 4.0 (Smart Factory) and is part of a team that introduces advanced production tools, such as Additive Manufacturing, Collaborative Robots, AGV’s and Wearable Technologies, as well as A/R and simulation tools to more than 45 factories around the globe.


Susanne holds a degree in Production Engineering from her native Germany and came to the United States in 1993 as part of the Space Shuttle manufacturing team.